Time to Update Your Book Marketing Methods!

Books have wings

Books have wings

I ran across the following article online the other day and thought it was quite timely and helpful for most authors.  Here is a brief excerpt, and you can (and should!) read the rest by clicking on the link at the end of the piece here 🙂


The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of self-publishing and enabling hundreds of thousands of books to reach the market every year. Much like in the music industry, indie publishing created a wild west where virtually anyone could publish a book quickly and inexpensively.

The media has also changed. The Internet, social media, and instant communication processes have radically streamlined the relaying of newsworthy information, forging a leaner media corps in which fewer producers and editors create more and more content.

Unsurprisingly, these changes also prompted a shift in how books are promoted and marketed. Now the competition for media attention isn’t just fierce — it can be overwhelming. Relatively simple book publicity tactics of the past no longer suffice. While some core elements remain the same, for the most part the process of pitching and disseminating information about a book and the way information is presented to media is quite different.

Here are four examples of longstanding book promotion strategies that no longer work :

Outmoded Book Promo Strategies

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About Margaret Jean Langstaff

A lifelong critical reader with literary tastes, a novelist, short story writer, essayist, book critic, and professional book editor for many years. A consultant to publishers and authors, providing manuscript critiques and a full range of editorial services. A friend and supporter of all other readers and writers. A collector of signed modern first editions. Animal lover and tree hugger. Follow me on Twitter @LangstaffEditor
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9 Responses to Time to Update Your Book Marketing Methods!

  1. robert okaji says:

    The link appears to be broken. 😦

    Liked by 1 person

  2. D.G.Kaye says:

    A sad truth here Margaret. And btw, your link to 4 strategies that no longer work is taking me to a 404 page. 🙂

    Liked by 1 person

  3. dgkaye says:

    Yes Margaret, it works now. 🙂 Great info as always!

    Liked by 1 person

  4. Pingback: Got a book? Make a sale… | jean's writing

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